Azkoyen Group, a leading Spanish technology multinational offering automated products and services designed to create unique daily experiences, participated in Food&Hotel Asia-Horeca 2024, a major event for the hospitality and foodservice industry in Asia, held in Singapore. Over four days, the fair brought together thousands of industry professionals in an ideal setting for showcasing new products and innovations, as well as formalizing business agreements.
According to Juanje Alberdi, General Manager of Azkoyen, participating in this fair is essential for continued growth in the Asian market: “Attending FHA-Horeca 2024 has been a key opportunity to strengthen our position in the hospitality and foodservice industry in Asia. Our presence reaffirms our commitment to internationalization and the global expansion of our products and services,” he noted.
Present in over 100 countries, the company continues its expansion into strategic regions, such as Asia, where the coffee and hospitality market is booming.
Azkoyen Group presented its Ascaso brand espresso machines, designed for both home and professional use. The new Baby T Plus Flow Control received special attention for its capability to adjust water flow during coffee extraction, offering precise control that allows baristas and coffee enthusiasts to customize each drink with greater accuracy. This level of precision opens up new possibilities for exploring flavor profiles and ensuring optimal consistency.
The company also showcased the professional P74 grinder, which won an award at the 2024 World Coffee Innovation Awards in London. This grinder stands out not only for its modern industrial design but also for advanced features that optimize every detail of the grinding process. These include an automatic ventilation system that ensures continuous operation without overheating, along with anti-clumping and anti-static technology that guarantees uniform ground coffee distribution. These innovations not only enhance the barista experience but also improve performance and quality in every extraction, ensuring consistency and precision cup after cup.
Azkoyen also showcased several of its latest innovations, notably the Vitro machine range, equipped with MIA technology, allowing for a wide range of beverages from cappuccinos to latte macchiatos, with a silky and consistent foam—even with plant-based milks. Additionally, the new Vitro X5 was presented, featuring a touchscreen that simplifies machine programming and enables intuitive selection from a broad menu of coffee and other hot beverages, improving the user experience. This versatile machine is suitable for both commercial environments and smaller establishments.
It is also worth noting that the Azkoyen and Ascaso coffee machines showcased at the fair were equipped with Vendon telemetry solutions, enabling professionals to fully control the coffee-making process through cloud-based data analysis.
“The innovations we presented, such as the Vitro machine range, Ascaso’s solutions, and Vendon connectivity tools, reflect our commitment to constant innovation and our dedication to meeting our clients’ needs worldwide. Through our participation in this event, we aim not only to present our latest technologies but also to forge meaningful connections with industry professionals and explore new collaboration opportunities in a growing market,” said Juanje Alberdi.
Throughout the fair, the Azkoyen and Ascaso stand hosted several live demonstrations featuring renowned barista Dimitris Pantelis, a specialist in espresso preparation. During these sessions, he demonstrated how to maximize the performance of Ascaso machines, drawing the attention of numerous industry professionals.